Name: 2018 Joint Statistical Meetings
Start: 2018-07-28T07:00:00+00:00
End: 2018-08-02
Location: Vancouver Convention Centre

Legend:
CC = Vancouver Convention Centre F = Fairmont Waterfront Vancouver
* = applied session ! = JSM meeting theme

Keyword Search Criteria: advertising returned 4 record(s)

Sunday, 07/29/2018

Understand the Impact of Video Game Marketing Spend: a Data Science Approach of Multi-Touch Attribution
Yushu Chai, Electronic Arts, Inc.; Chen Teel, Electronic Arts
4:05 PM

The Strategy and Tactics of Search Advertising Business: Evidence from the Chinese E-Commerce Market
Min Li, California State University, Sacramento; Joseph Richards, California State University, Sacramento
4:20 PM

Causal Inference Applications in Google Search Ads
Jeffrey Moulton, Google; Valeria Espinosa, Google
4:25 PM

Wednesday, 08/01/2018

Display Advertising: Estimating Conversion Probability Efficiently
Abdollah Safari, Simon Fraser University; Rachel MacKay Altman, Simon Fraser University; Thomas Loughin, Simon Fraser University
2:35 PM

JSM 2018 Online Program